Behind Trellis
Who's behind it
I spent fifteen years in growth, inside big tech (Google, Meta, DoorDash/Wolt, Loop Earplugs, Welltech) and high-growth startups, doing one core thing: helping good things get found.
Whether it was a digital app, an online store, or the restaurant down the street, the lesson was always the same: the best product doesn't automatically win. The product that gets seen, and truly connects with its right audience, wins.
Then I watched talented people go out on their own — and hit a wall. They had real skill and incredible products, but no roadmap for the business side of things. They weren't short on effort or information. They were just short on order. When every source hands you a different "first step," it's easy to get stuck researching instead of deciding. With no direction, you can't decide — so you run scattered tactics that never build on each other, and default back to researching for the answer. Nothing compounds.
Trellis is the foundation you're missing when you go solo. I bring you the exact same strategic thinking used by high-growth companies, organized in the precise sequence a business actually needs to be built. You keep doing the work you love and excel at. I help handle the rest — so the people who need you can actually find you.
— Trine Olivia, Founder
→ Why Trellis?
A trellis is one of the simplest structures there is. It doesn't grow or bloom — it holds space for the thing that does. Take it away and the plant still grows; it just spins. It pours its energy in every direction except up — executing tactics with no direction, so nothing compounds.
That's the whole idea. The work isn't the problem. The order is. Everything's already there — it just has nothing to climb. When every source hands you a different first step, it's easy to get stuck researching instead of deciding.
So I built the structure no one hands you when you go solo: the same business thinking, in the sequence a business is actually built in. You keep doing the work you're great at, the business side gets handled — and the people who need you find you, instead of whoever was loudest.
